Ecommerce business owners invest a huge sum of money and time in making sure that their marketplaces/online stores appear at the top of those SERP — because we all know that human beings are quite impatient and they don’t dig deep into the search results. So, only the first page results matter for both the marketplace owners and their potential customers.

As businesses move to the online marketplace, the number of websites also grows by the minute. However, having a website is just a part of the big picture. In order to survive on the internet, a website must be able to bring in traffic and generate leads.