Avoid SEO Disaster, Part 2 – Page Elements and Uptime

In the online world, things go wrong. This can happen for a variety of reasons: someone makes a mistake, Google rolls out an algorithm (again), or your server goes down. Every one of these problems will negatively affect your website SEO. Regardless of why something goes wrong, it’s also important for you to know when a problem pops up to make sure you can minimize the resulting issues as much as possible. Staying informed about errors and verifying they stay fixed with website monitoring is a great way to spot problems early, avoid indexing issues, and protect your ranking. This is part 2 of a series meant to show you…

7 Reasons You Need Website Monitoring

As consumers, we appreciate products that live up to, or even exceed, our expectations. The same goes for websites: online business owners are responsible for delivering a product that meets predetermined requirements. When customers experience a site that is full of errors and not functioning properly, your business will ultimately pay the price. In fact, a survey conducted by Rackspace claimed 45% of shoppers said they abandoned a purchase due to website problems. And Amazon estimates that a page load slowdown of just one second could cost it $1.6 billion in sales each year. So, what can you do to…

6 Easy Ways to Increase Your Site Speed

If you’re reading this, you probably already know that a fast website is more than just a good idea. In today’s world of lightening-fast internet speeds and website optimization – performance is a necessity. It’s hard to argue with the facts: A 2015 survey, conducted by Rackspace, found that poor website performance caused 45% of shoppers to abandon a purchase. When Marissa Mayer was Google VP, she ran an experiment that increased the number of search results from 10 to 30, adding a half a second to the download speed. The result? A 20% drop in traffic. U-Pack’s push in…

Team Roundup #8: What We’re Reading

Team Testomato is always on the hunt for interesting industry news and cool tools from around the web. Here’s another team roundup of our favorite finds from last month. As some of you might already know, we’re planning to redesign Testomato’s dashboard soon, and as a result, a lot of our recent reads have been focused on UX and design. Reading is for more than staying informed about your industry, it’s also a great way to learn new techniques and get inspired. 731 Slack Users Reveal Why It’s So Addictive The first part of Hiten Shah’s “open research” project of Slack, coordinated with…