It’s easier to rank first on Google’s search results page with videos than articles.
There are plenty of non-standard, non-traditional platforms you can use to inform your research.
Still not sure how important local search is? Take a look at this infographic from MDG Advertising to help you develop a virtual road map to take you to the top of your local search results.
An effective website is a creative combination of attractive design, quality content, optimized SEO, and a powerful marketing strategy.