You probably noticed that websites change almost overnight. New technologies affect web design in a way that it needs to keep up with their advances. It is not a matter of having a website anymore, but whether it’s optimized properly for different devices.

PPC (pay per click) and SEO (search engine optimization) are two of the most popular and powerful Search Engine Marketing tools you can use today.

Search engines drive 93% of online experiences –meaning that they are still the major source of web traffic.

By now, you probably know the importance of SEO.