Getting to that top spot on Google or any other search engine is the top prize for SEO practitioners. 

Have you been hurt by Google’s changes? Here’s what to do about it.

From keywords to backlinks, an SEO strategy can be challenging to establish, especially for small businesses who may not be technically proficient in approaching the complexities of online shopping and search engine optimization. 

The only way to know that your effort to improve your Google rank won’t be obsolete with the next algorithm update is to put the focus on customer experience instead of the Google rank itself.