However, this stage is sometimes tricky, and most website owners don’t reach their targeted audience. This, in turn, affects your overall conversion rates.

Nonetheless, all hope is not lost. Your website’s analytics reports can help you find a workaround for issues related to organic traffic. Most SEO service providers rely on their web analytics reports to find long-lasting solutions — and since most SEO experts have competitive search engine optimization rates, everybody should be able to afford to work with an expert.

Here’s the nitty-gritty of how you can optimize your website using web analytics.

Page Speed

Nobody wants to wait for a lifetime while a website is loading. As such, page speed is critical. In fact, the recommended maximum loading time for a web page is just 3 seconds.

Recently, Google launched mobile-first indexing. What this means is that Google will reward websites that are mobile friendly with better search rankings — and this preference applies not just on smartphone searches but across all searches.

There are a couple of tools that you can use to access your site’s loading speed. Also, Google Analytics does provide the loading speeds of specific web pages on your website.

Mobile Optimization

Nowadays, most people are using smartphones and tablet to access the internet. Just as discussed above, it is essential that you make sure your site is mobile friendly. According to recent stats, traffic from smartphones and tablets surpassed that of  PCs. If your blog or website is mobile friendly, the majority of your visitors will likely be smartphone users. Having more than half of your total traffic from phones is a strong indicator that Google thinks your site is well optimized for mobile devices.

Ranking on Other Search Engines

Other than Google, other search engines. For instance, Yahoo, Bing, and Ask have a decent share of organic searches. You will also need your site to perform well on the other search engines as well. Google Analytics provides for an option via which you can filter through organic searches from other search engines.

Navigation Within Your Site

During website development, it is vital to understand that the navigation of your site matters in SEO. Proper navigation will help your visitors quickly find their way on your site. You require decent and effective navigation that will guide your visitors to relevant landing pages. Additionally, call to action buttons will help prompt them to quickly find and take actions such as buying goods or downloading newsletters. Google Analytics provides a detailed report about your navigation structure under the Behavior Flow section.

Understanding Your Visitors’ Interests

In a nutshell, Google groups visitors based on their interests and what they are looking for. The data is split into two lists:

  • The In-Market Segments list generally refers to visitors who have been searching for specific services or products for a while. Hence, they are more likely to make orders or purchases on your sites.
  • The Affinity Categories list displays new users who are searching for particular products or services for the first time.

In your Google Analytics report, you can view the audience categories under the Audience tab. There, you can select the Interests tab and display the number of visitors under In-Market Segments and Affinity Categories.

Location

Specific businesses such as cafes, gyms, and clinics target particular places. As such, a local search appearance for such a company is very vital. Your web analytics tool can give you a detailed report on geographical data. Google Analytics can provide you with information on which continent, nation, city or town most of the visitors come from.