Using Local SEO Strategies for Your B2B Marketing
Though most people aim at achieving global recognition and relevance when marketing their B2B company, you shouldn’t forget about the local appeal as well.
Actually, combining local and global might be the best way to go, especially if you want to make the best of both worlds. Lots of entrepreneurs prefer exploring local SEO when advertising their businesses and appealing to the people in their own area, and there’s no reason why you shouldn’t do that as well.
Still, not every segment of local SEO will help you achieve global domination in the world of B2B companies, so here are some of the areas you need to focus on the most.
Use local listings and business directories
This is local SEO 101 and a marketing strategy everyone uses – around the world, regardless of the size of your company and your location, insisting on business listings and local directories is a must. But just because so many people are using it as their favorite local SEO strategy doesn’t mean you can’t use it for the benefit of your global B2B company.
What’s even better is that these two strategies come with a number of benefits – from being cost-effective to helping you develop your brand image – and you just have to find a way to use them for your advantage.
Giving local people a chance to discover your company means you’ll get in touch with real folks who will actually use your services and products, recommending them to their friends and family.
And if you’re consistent and don’t mind investing your time and energy into including all relevant business data, local people will be able to find you more easily, which is something we’re all looking for.
Introduce a mobile-friendly look
With more and more people using smartphones and tablets when browsing the Internet and looking for specific information about a specific company, insisting on a mobile-friendly look is something you should definitely do as well.
Now, what’s great for your business is that search engines put these mobile queries high on their list of priorities, which is why mobile users actually boost the visibility and relevance of your B2B company. And if you include the aforementioned data relevant for local users, you might be getting even more queries from people in your area in the future.
Add the “call us now” option
This is one of the most useful options you could be introducing in your website’s next big update. A “call us now” button will enable people using smartphones to access your content dial you directly and reach you in a matter of seconds.
This button has become a must for B2B companies all over the world a while ago, but it’s safe to assume that its popularity will rise in the years before us – even for desktop users as well!
Unfortunately, you can’t make the most of this idea unless you have the right technology that will back it up. For starters, you’re going to need a powerful VoIP service provider that will allow desktop users to contact you easily. That’s why you might try finding such a provider and looking into relevant VoIP services reviews that will show you your options.
Create some new local content
Once you’ve decided to go local in order to maximize your business’ potential, you need to understand that introducing some new content should be your top priority. However, not just any generic content will do – only content relevant to your local area and the people living there will help you achieve your goals.
Creating such content will require tons of time and energy, especially if you’re starting from scratch. Start by identifying what sort of content your potential visitors might love, hiring people who know how to create that content, and learning how to connect local news and events with your company’s offer.
Taking steps towards creating that content can help you introduce a major difference into your company’s life and make it more visible to your local crowd.
Opt for location-specific keywords
This is the best way to upgrade your local-relevant content and an idea that will finally help you maximize your local SEO potential to the fullest. These location-specific keywords have a number of benefits, but the most important one is helping you rank higher on Google. This is why you need to start using them as soon as possible and using them to your advantage.
Identifying these keywords shouldn’t be too hard – just combine the services you provide with the specific characteristics of your location – but what might be tougher is incorporating them into your local-oriented content.
Don’t be afraid to talk to professionals who work on local SEO for a living and know how to make this idea work in practice. These people will help you make the most of your keywords.
Simply because so many people ignore local SEO tactics in their B2B marketing strategies doesn’t make this approach wrong. On the contrary, these local ideas can go a really long way if you use them properly, so look into these tips and start using them ASAP!
**About the Author: Dan Radak is a marketing professional with twelve years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
*Photo by John Schnobrich on Unsplash