[guest post by Robert Morris]
The most popular online promotion methods in today’s marketplace are:
Social Media Marketing
Search Engine Optimization (SEO)
Much more to mention, but I’d like to believe that these are the most fruitful marketing strategies that are working in the present moment. During today’s article, we’re going to give you some useful insights that should allow you to improve your SEO rankings, all with the help of social media.
Before getting started, make sure that you have a basic understanding of what each of the previously mentioned strategies mean. Everything’s linked together, so pay attention.
Use Social Networks to Deliver Expert Advice and Improve Authority
If you’re looking for the best place to promote your brand, you need to look straight at social media networks. Perceive them as an “online resume”, because that’s exactly what they are today. LinkedIn, for example, is specifically designed to connect professionals of all types with each other.
Now, social media is great for backlinks because many writers are looking for quotes and interviews. As an expert in the field, you might be approached by more people with different requests. Make sure that you’re very kind and helpful with each of them. They’ll be the ones who are going to link your name and brand into their blog posts, social media posts, and so on.
Approach individuals that create expert roundups
Expert roundups are a special type of content that writers have started to prefer. Basically, an expert roundup article is made up of different opinions and interviews of different experts in a specific niche. Expert roundups have huge SEO potential, as they’re a goldmine of trusted information.
What you need to do is find the writers and blogs that have already written expert roundups and get in touch with them. Let them know that you’d be glad to contribute to the next roundup that’s relevant to your field of activity.
Don’t just focus on the simple fact that you’ll get a powerful backlink. You need to focus on the message that you deliver to the big number of readers who will read the roundup article. If you stand out of the crowd, people might go further and read more on your website.
Work with social media influencers
Social media creates a very powerful effect called social transmission. Individuals that like a piece of content will want to share it in order to improve their social status. In easier terms, everyone wants to be relevant. So by showing someone else what they’ve experienced, that will make them feel better in some way.
Moreover, when an unknown individual shares a post on social media, that simple action will never produce the same impact compared to a situation when a social media influencer does it. These influencers are people that have a huge database of followers on their social networks, and they seem to have a very strong influence on their readers.
You need to find the influencers within your niche and approach them nicely. Let them know that you’d be interested to collaborate, explain them your idea, and establish the terms and conditions of your possible collaboration. Find these influencers using Buzzsumo app.
When you get an influencer that shows high status to promote your product, your traffic performance goes up, along with the backlinks that will pop up in the nearest feature. By the way, your content might even become viral if it has what it takes!
Quality & consistency in the content you distribute
If you’re really serious about growing your backlinks number, you’ll need to do it with patience. Everything that’s organic and natural will help you in the longer run, so make sure that you’re not rushing too much.
No matter what strategies you use to drive backlinks, make sure that you focus on the quality and consistency of your content. No one’s going to share and link to your content if it’s not amazing…or at least above average. The more value you bring, the more exposure and eventually backlinks you’ll obtain.
You’ll get to a point when you’ll no longer have to think about the ways in which you’ll generate the backlinks, because everything’s happening without your will. People will share your posts, article writers will link to your blog, and backlinks will start to flourish in time.
If you own or manage a business right now, focusing on the three main promotion strategies is your best shot to succeed. You’ll get a lot of targeted traffic, and you’ll be able to put your sales funnel into action.
The more backlinks you manage to receive, the better your rankings are. Big rankings equal brand awareness and much more traffic and leads. Keep doing your best and scale as much as you possibly can.
** About the Author: Robert Morris is a freelance writer and a blog editor at top essay writing services. He lives in New York with his family.