Then again, the Internet—or technology, in general—is not as forgiving as a Yellow Pages phonebook –after all, phonebooks gave different businesses an equal exposure per page and in alphabetical order.

Meanwhile, search engines selectively choose a couple of websites to receive a lot more traffic than the rest.

The digital landscape changes over time. And over the last couple of years, it has indeed transformed and developed in ways we could have never imagined. But despite these changes, SEO remains an effective and important approach in digital marketing.

Search engine optimization, better known as SEO, is a marketing strategy that helps businesses reach the top of search results in search engines like Google. Many brands and companies are well aware of how important SEO is in promoting their products or services.

Here’s an outline of the top reasons why your business needs an SEO strategy:

It helps you get more traffic

If your company’s website is at the top of the list of search results, chances are more people will come to visit your page compared to a business on the third page of search results. According to research, over 75% of users do not scroll any further than the first page. If they find what they need on the first page, that’s it.

In turn, the higher you place in search engine results, the more audience will flow through your website. They can browse through your catalog or read your blogs, which is one of the most potent ways to make sales. In the same way, you can better fulfill customer orders, serve them better, grow, and expand your brand.

Your competitors have SEO too

One of the worst things you could ever do is get too comfortable. Just because you see you have decent search engine ranking now doesn’t mean you shouldn’t invest in SEO.

SEO, for one, is fast-growing, and businesses are doing whatever it takes just to stay on top. Search engines (Google, Bing, Yahoo) only have a maximum of ten available spots on each first page –and every day, new websites are launched while others are improved. How do you become effective amidst rising competition?

It builds brand awareness and credibility

Your target market is most likely to trust brands ranking on top or somewhere near the top than those on second, third, or fourth pages (if they ever get that far). The higher your rank is, the more people will trust you. And the more people that trust you, the higher the chances of getting leads.

When you think longterm, you’re most likely to establish loyalty and better relationships with your customers, which is definitely a win-win situation for both parties.

It offers long-lasting results

SEO is the best longterm marketing strategy for longterm results. You may not notice changes in the first few months, but that’s because SEO results typically take approximately 6 to 12 months of hard work.

If done correctly, it will keep your website on top of the search engine results. Consistently putting in effort, time, and money into your SEO strategy will definitely bear you good fruit in the long run.

It’s not going anywhere

Yellow Pages’ phonebooks are not coming back –SEO is here, and it’s here to stay. Investing in a proper SEO marketing strategy is one of the smartest moves any business will ever do.

As long as the Internet is here, so will SEO be. Wait too long before you plant it into action, and you’ll surely be playing a long game of catch up.

Wrapping up

Don’t wait too long before you give your business some much-needed SEO strategy. You think you might be in the game now, but a lot of companies – whether a startup or not – are already starting to put SEO into action.

Sooner or later, more websites will launch and old ones will improve. Stay on top of your game and keep up with all your competitors now while you still can.

**About the Author: Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.