We are entering into a new decade; it is exhilarating for everyone in different ways — and that includes SEO experts.
As exciting as it is for everyone, it is also very amazing for all the businessmen and the people involved in marketing.
As the world is progressing and changing, SEO marketing has also changed in many ways and many new technologies have been introduced. For example, voice command is now considered to be one of the most amazing new technologies.
When we talk about marketing, we can never forget how Google has played an interesting (and huge) role in the evolution of it.
The changes ahead are only going to speed up in the coming decade. Here are ten of the most amazing trends picking up steam in 2021.
Two of the most amazing trends picking up speed are voice search and voice command. Apps like Alexa, Google Assistant and others have made it very easy to give a command and get the work done easily and quickly.
If you want to optimize voice search, you need to focus on the proper keywords. They also need to sound natural, like the kind of words people would use in everyday conversation.
A few years back, Google introduced mobile indexing, which looks at the mobile version of your website rather than the desktop version to index your website. Always make sure that your site is user friendly so that Google can easily reach the URL.
Longer content ranks better in Google and allows for more backlinks. This in turn gives you a chance to reach a better position on Google, improving marketing results in the process.
Keep in mind that longer content only helps you if it’s valuable to your readers. Google looks for high-quality content that keeps people engaged with whatever you are posting.
Snippets are the small boxes that appear at the top of the results when you search for something on Google. Creating a snippet increases the chances that your text will appear on the first or second page of results.
Back in 2017, Google Discovery was introduced to check the quality of any content you publish and then rank your site based on that. With this tool, everything from your content to your images to the site’s organization matters.
If you aren’t yet using videos to help your SEO, you need to start. Videos only help if they feature the right content, the kind your audience would be interested in.
7.Importance of images
Image searches have drastically evolved in the past years. In the past, pictures were only looked at or used to make a page more attractive; today, they are an essential part of the marketing and buying process. Google has always looked at the optimization and marking of images, so you shouldn’t ignore them when optimizing your website.
While the primary (most commonly used) keywords remain important, adding secondary keywords will give you more of a chance to place well in search results. Try to answer all questions a user might have and your rank will improve. Just keep in mind that Google focuses not only on the words, but it also looks at context and what users are searching for.
As ordinary as they might seem, local searches go a very long way because many people are searching for things around them, like places to eat and discover nearby. Local searches have gained a lot of popularity in the past few years and are going to gain even more popularity in the coming future.
10.Analytics and data
If you want to succeed in marketing, it’s very important that your data and analytics keep up with what’s happening. Analytics will help you understand which URLs are frequently being checked, and data will help you understand how your campaigns are working and what your buyers really want.
***About the Author: Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author and SEO consultant for global organizations.