One of the best ways to drive organic traffic to your website is through search engine optimization. It is one of the most cost-effective digital marketing techniques that provide long-term results. Plus, it helps improve the user experience.
By building quality, high-authority links for your website, you would be able to greatly improve your site’s ranking on the SERP. Building links through guest posting can also help you establish your brand’s authority in your niche industry. Apart from guest posting, there are other ways to build relevant, authoritative links for your website.
When creating a link-building strategy, it is important to make use of natural link-building techniques like the skyscraper technique, content-based link building, broken link building, etc. These will ensure you get quality links for your website that help improve your marketing campaign.
Some marketers use short-cuts to build links such as through paid and sponsored content, PBNs (Private Blog Networks), blog comments, etc. These don’t provide any long-term value. In fact, these low-quality links could do more harm than good for your website. Also, in worst cases, Google can penalize your website for having these low-quality links.
If you want to build an effective link-building strategy for your website, then check out the infographic below. This infographic has listed the different techniques to build links naturally. It has also listed down the tips on local SEO link building. Plus, it provides you with a list of tools that can help you find link-building opportunities.