We recently had the pleasure of reading Getting Real by 37signals, which outlines effective and efficient practices for building web applications. You might recognize 37signals (renamed Basecamp this year) as the company behind Basecamp. They’re also the creators of Ruby on Rails, authors, and avid bloggers. Getting Real is a quick read that offers practical insight about application development from concept, design, implementation to promotion, post-launch, and optimization. Although it’s mainly for people working with web applications, it’s packed with helpful advice for just about anyone looking for ways to improve their workflows. With that in mind, we wanted to share the 5 key highlights that stuck with…