SEO and PPC both are great options to approach your target audience. It takes time for new businesses to bring brand awareness through SEO and that’s why many companies instead opt for PPC, which delivers faster results.
In this post, we will analyze the strengths and takeaways of SEO and PPC — and take a look at how businesses are integrating these techniques for maximum results.
SEO for Better Search Visibility
SEO is considered an ideal approach to help your business leave its mark — and since most people are likely to reach you through search engines, your position in rankings matters a lot. Multiple SEO techniques and tools are available to get leverage against your competitors.
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When it comes to making people aware of your business domain, SEO pris hard to beat. Luckily, SEO tools can assist you in choosing the keywords that resonate with your business and are popular on searches. People will recognize these keywords in search results and will land on your website eventually. Good marketers also use social media platforms to increase brand engagement.
The more people search for your targeted keywords, the more they’ll become aware of your brand. SEO is best in improving the search visibility and performance of your business.
If you really need help, consider hiring an SEO company. An SEO expert can bring multiple opportunities for your brand by providing personalization and user-friendliness through standard SEO practices.
Increased website traffic
Your position in search engine rankings can have a huge impact on your business. Lower rankings mean fewer people will stumble upon your website — but a well-optimized site will achieve higher ranks and more people will get redirected towards it.
The best SEO practices involve content optimization, creating backlinks, optimizing products or services according to the target audience, and much more. If your business is targeting the local market, aim to optimize the content with local keywords for specific regions to spread the brand’s message at the local level.
Implementation of SEO techniques does not primarily involve spending money to achieve the desired results. Though there are some tools that will charge you a monthly or annual fee, these are still very cost-effective when compared to other popular marketing tactics.
PPC for Rapid Response
PPC (Pay per Click) is an excellent way to showcase your brand message to thousands of potential customers. It will cost you, but you’ll also see faster results.
Leverage in search results
As many users prefer finding businesses and leads through search engines, PPC advertisers can get leverage by placing ads at the top of the search results. This can lead to more interactions and more revenue as long as they choose the keywords wisely.
Easy to deliver marketing messages
It can be quite daunting for startups to create brand awareness within a large community. But with PPC, marketers can use advertisements to create a positive brand image and share stories about their business ventures.
No insecurity of getting punished
Search engines are always updating their core algorithm, which results in fluctuations of website rankings in search results. Fortunately, that doesn’t happen as much when you have invested in PPC — paid ads should keep you in the safe zone so your visibility is not affected regardless of the changes.
These days people prefer to land on a website they’ve found on a search engine rather than just typing a full URL. This is also part of the reason why it’s crucial to a have significant search engine presence.
It is quite difficult to choose between SEO and PPC, as both provide value for your brand in very different ways. When in doubt, go with both — put the time and effort to build your SEO and use PPC for faster results while you’re waiting for SEO to pay off.
** About the Author: Hamza Riaz is an experienced digital marketer currently working at FME extensions. He likes to share his expertise and experiences in the form of write-ups. Business Marketing and technology are core domains of his expertise. You can find him on LinkedIn.