As an electronic designer, having a website that stands out from competitors is crucial. If you’ve noticed a decline in traffic to your website, there are various things that you can do to help boost your page ranking and get more clients on board.
Using SEO is a route that you may want to consider going down to help drive more quality traffic. Here are a few SEO tips for electronic designers.
To get your website higher in search engine results, it’s crucial that you incorporate as many keywords as you can into your content. However, you must make sure that the keywords are relevant to your brand.
To perform keyword research effectively, there are several things that you can do, such as examining your analytics to figure out which keywords are already building traffic to your page. Google Keyword Planner can help you find search terms that receive good monthly searches.
You need to make sure that you think about all onsite SEO factors for your page, such as the speed of your web pages, as well as sorting out technical issues that can play a major part in how high you rank in search engine results.
You have a better chance of converting clients by optimizing the user experience on your page. Also, ensure that your keywords look natural within your content, and make sure that they’re included in subheadings, headings, and your page title.
Use meta data correctly
A fundamental part of SEO is meta tags, which include the meta description and the page title and act as a summary for your pages’ content, helping users understand what your brand is all about and whether they want to use your services or not.
Make sure that your descriptions and meta title are relevant to what you do, and you should experience a higher click-through rate.
Good use of images
The last thing clients want is to sift through large blocks of text. Instead, using imagery on your posts can make your website look more interesting and appealing. For your image file name, make sure that you include your keywords in the name of the image.
The larger the image, the slower the page speed will be, which can hinder your organic ranking. Before you upload an image, try and compress it down without ruining its visual quality.
Use the right software
For customers and clients to be drawn in from the get-go, it’s important that you’re using the right software and tools in your company. As an electronic designer, you may wish to visit Altium, where you can download electronic circuit design software.
Looking at their electronic circuit design software list can help you make sure you’re using the best tools on the market. Finding software that meets all your needs is crucial and explaining that use state of the art software on your site can help when it comes to boosting your SEO ranking.
Using keywords that are relevant to your brand, using meta tags correctly, and incorporating images into your text are just a few key SEO tips that every electronic designer should know.