How to Increase Visibility and Improve SEO
Before you know where you’re going, you have to know where you are.
This is true about travel and it is true about marketing. How can you improve your SEO unless you have a clear understanding of what your goals are?
Before you create a content strategy, evaluate your current blog engagement. You’re looking to identify the average traffic, shares, and social interactions for each post. If you have conversion analytics enabled, you can also track the average sales and revenue that come from each post. With this information, you can start to create.
Each blog post, video, or infographic should have set performance goals before you publish. This way you can easily tell if it was successful. Without these goals, how will you know when to stop promoting a post or when to give up on a failed piece of content? These analytics are the map to see where you’re going on the road to success. As you set your goals, break them out by time after publication as well. By tracking how well a post performs 24 hours, three days, a week, and a month after publishing, you can see what the staying power of your posts are along with the long-term benefits of promotion and link-building.
To learn more about setting content goals and finding ways to boost your SEO, check out the infographic by CopyPress below or read their white paper to learn about setting KPIs, improving content, and boosting site results. Setting up these small organizational processes can pay dividends in growth as your team can push themselves to reach their goals.