Great SEO is directly proportional to fast speed and excellent performance. The goal of SEO is to have search engine spiders find your site and pages and then rank the page relevance, so it appears at the top of the search results. The process of optimization is not something that can be achieved in one sitting but requires maintenance, tuning, and continuous testing and monitoring. If you’re lost and need help getting started, you can always check out professional companies to help you improve your website’s SEO.
Otherwise, here are some tips you should follow to maximize your site’s SEO.
Content that is regularly updated is a sign that the website is relevant and that you are invested in it. Make sure your website and the content stay fresh because it matters a lot to the search engines. They will not rank a website well if they think the site is poorly managed. Set a fixed time to dedicate to your website regularly and then stick to that timetable.
Describing Your Images
Using images on your website not only makes it more presentable but research shows users prefer visuals and are more likely to stay on your site if it’s visually attractive. Still, adding images is not enough –You also need to describe your images using text descriptions or alt tags. Doing this will make your images visible on Google image search, which in turn will attract more viewers to your website. Search engines see websites with optimized images as better and give them a better overall ranking.
There is no substitute for quality content as it plays a vital role in establishing a name for your website. The greater and more unique the content, the higher the number of visitors. You have to create content that is specifically designed to target the audience you want to reach. The content should be relatable and relevant so people can find it interesting and not get bored by it. On every page, select a keyword phrase that you should repeat a couple of times, but don’t over it – too many keywords make the content seem spammy. Use bold, italics and heading tags to highlight the most relevant phrases.
Always create unique descriptions and titles not only for your homepage but also for all of your website’s sections and pages. When you use the same metadata, it may end up looking like your site contains duplicate content. This will have adverse effects because the search engines will not know then how to rank the pages. You need to write titles that are catchy and unique so that the person who sees them is intrigued and wants to visit your site to learn more. The more people visit your site, the higher your ranking will be.
Using Catchy Phrases to Share Links
Creating links within the text is not enough unless you know the correct way to do it. Avoid using phrases like ‘click here’ as such phrases do not have a search engine value beyond the URL. Try using catchy and rich phrases that can actually improve your search engine ranking.
** About the Author: Barbara Morgan is a freelance writer, IT enthusiast, and a California native. She began reviewing hosting providers back when managed hosting was just breaking into the market. Morgan loves researching hosting-related topics in all its forms. She regularly posts her articles on Hostiserver.com, one of the largest managed hosting providers in the USA and NL.