December 16, 2018 by Diana Bocco

How to Make SEO Work for You

From keywords to backlinks, an SEO strategy can be challenging to establish, especially for small businesses who may not be technically proficient in approaching the complexities of online shopping and search engine optimization. 

How to Make SEO Work for You

There are many elements which come together to make SEO work in harmony, including key phrases, hyperlinks, and even image attributions. Luckily, there are many ways that you can become an SEO professional for your small business, or at least look like one!


There are two main options for success: learning its intricacies yourself or hiring an external company to aid you, such as Succeeding at SEO alone is challenging, but there are some simple methods which can help you to incorporate SEO into your web pages without having a lot of technical knowledge.

Keywords: An essential component of creating great SEO content is your choice of keywords. Making a list of relevant keywords for your company allows you to start planning the content to create. Then, you should prioritize keywords from this list that you can use to the most advantage. The words that have a large number of searches and that are specific to your company will mean that there is not a lot of competition for them. Incorporating these naturally into the body of your content will allow search engines to find you more easily and optimize the accessibility of your website for internet users with that perform relevant searches.

Placement and Linking: To optimize the use of these keywords within your website, you should focus on a few different factors such as placement and internal linking. Placing your keywords within titles and subtitles means that they will be found easily by search engines. Additionally, establishing links throughout your piece to match these keywords is essential in keeping your viewers engaged with your website and provide them with further pages that may be of interest on your site.

Analyzing Technique: An excellent method to analyze whether your SEO technique has been successful and evaluate your strategy is through examining your search engine rankings and traffic flows after you prioritize these keywords. Doing so will assess the effectiveness of these words, meaning that you can then plan and adapt these according to your statistical evidence. By changing them often in accordance with this, you will be able to improve your search engine ranking and website performance.

SEO Services

However, if you do not have the time or patience for establishing a grounding in SEO yourself, there are many marketing companies who can provide content for you. These companies can adapt content towards the needs of your business, creating backlinks and keywords that will benefit your business through their professional experience and expertise. It is a good option for business owners that are pressed for time or who are struggling to make their SEO strategy as effective and efficient as it could be.

SEO is becoming a staple for all businesses who wish to master the internet, and with so many other companies using the internet to succeed, having a basic understanding of SEO is vital if your business is going to stand out from the rest.

Is your website available? Testomato can check your website availability every 15 seconds from 10 different locations around the world and will send you an alert if the site is unavailable.

Keep track of the important parts of your website with simple checks that can run every minute. They can check plain words, HTML code, HTTP headers, redirects … and much more. Never miss anything.

Websites break, it happens all time. You'll be the first to know. Testomato has an extensive database of and will let you know if it finds any error on monitored url.