Search Engine Optimization requires the use of keywords that help your source to get higher rankings on Google and familiar sites. It doesn’t matter whether you have a recruitment platform or provide other services, you should be using keywords of various types in your posts.
Today, we’ll speak about the advantages of long-tail phrases for your content strategy. Big brands are already using them and you should think of the implementation of such keywords too.
Our guide will explain how to incorporate them into your strategy and be highly ranked on Google:
Consider your brand’s aim and user’s needs
It’s not enough to find effective long-tail phrases for your strategy. They have to be relevant to your services and meet the needs of your potential clients. You have to understand the mission of your brand clearly and give the users what they want to get.
For example, if your company specializes in HR software, you have to look for keywords connected with this product, such as keywords that have to do with HR or interviewing.
Explore the base of keywords
Next, you should look at competitors and explore which keywords they use to attract their audience. You can search for this information on services like BuzzSumo, Ahrefs or Linkio.
Choose appropriate long-tail keywords
Try Google Keyword Planner, an effective free tool used for content and SEO strategy by specialists. Here, you will find the keywords connected with your services or products. This tool also shows how often people use different phrases and how these search requests change with time.
Go to Google Keyword Planner and write the needed keyword in an appropriate gap to find the ideas for long-tail phrases. Press the button to start the search process and the tool will give you a list of variations. You can also check for long-tail keywords and look at their competition rate.
Make sure the text makes sense
Implement long-tail keywords naturally in your articles. If you’re writing an article about job interviewing, choose phrases that will sound right for the topic. For example, the following long-tail keywords will fit this text:
- job interviewing questions
- job interviewing skills
- job interviewing tips
Once you choose appropriate phrases, concentrate on writing content that’s appropriate for your audience and reads smoothly. Google won’t rank your website highly if it feels is gibberish.
Choose the right place for long-tail keywords
Use them in the introduction part, subheadings, and conclusion. These are the most natural places for large phrases and you can use them in the most effective way here.
For example, the introduction part is a good place to talk about the content of the article, the conclusion consists of the final words connected with the topic, and the subheadings help search engines focus on your keywords.
Don’t forget about headlines
Your headline is the first place Google checks for the needed information. That’s why it should be an important factor when deciding content and SEO strategy. Always remember that a headline has to fit the topic and be used naturally for readers.
For example, a business-related topic should have an appropriated keyword like “start business”. Then the headline will be: “The best skills to learn to start a business in 2020”.
Use the following free tools to find keyword suggestions:
Include links to other places on your website
Long-tail keywords and SEO work well together but you should consider internal linking to further increase your visibility. Add links that will lead a reader to the brand’s story, services, etc. Connect pages of your platform and your website will make more sense for Google.
Use parts of a long-tail keyword throughout the text
You don’t have to use a keyword phrase 10 times in one article. You can write it several times in the most appropriate places and then mention different parts of it separately. It will make for a more readable text that won’t annoy a user with repeating phrases.
Describe images on your website with long-tail keywords
It’s a great choice if you want to attract a bigger audience to your website. Use relevant long phrases to describe an image you use in your contents and people will see it on Google.
Track and improve
Explore the effectiveness of the long-tail keywords you use. You should regularly check which phrases work better and bring users to your website and which don’t work at all. Improve your strategy with the help of simple research.
Although the competition for website visibility is huge, careful research and wise tactics can help you get more leads and increase the rankings of your website on Google.