How to Create an SEO Friendly FAQ Page
Having an FAQ section on your website shows your customers that you care about their experience.
Even if you feel that the content on your site is thorough and complete, an FAQ page can help to provide your customers with answers to the most asked questions. But are FAQ pages worth the time and effort to set up? The simple answer is yes.
FAQ pages that are optimized for relevant keywords and well-designed for user experience are great for your business. But how do you create an SEO friendly FAQ page? If you want to create an SEO friendly FAQ page, then follow some of our top tips below:
1.Start with the Basics
When customers shop online, the FAQ page of a website isn’t usually the first page they visit. Most people only visit the FAQ page of a website as a last resort. However, even if this page isn’t high on your customer’s list of requirements, it is your last defense in stopping your customers from leaving your site completely.
2.Include the Most Commonly Asked Questions on Your FAQ Page
If you want to create an amazing FAQ page, then you need to make sure that it includes answers to your customers most commonly asked questions. While this may sound straightforward, it’s not quite as simple as just brainstorming a list of questions you think customers are searching for. You can find out what questions your customers want answering by looking at the following:
- Audience research – customer surveys allow you to find out what your customers want to know.
- Employees – your customer service reps and your sales team talk to your customers daily. They will know what the most asked questions are.
- Site searches – find out what your customers are searching for by looking at search site data and chat logs.
- Forums – looking at forums is a great way to identify issues and trends.
3.Provide Good-Quality Answers to Questions
Once you’ve produced a list of some of the questions you need to include on your FAQ page, it’s time to come up with a good-quality answer to each one. Again, you will need to make sure that your answers are accurate. You can do this by comparing your answers to the existing information and content on your website. However, it’s important to remember not to simply copy and paste your content; make sure you rephrase it instead. This avoids duplicate content penalties.
While you want the answers to the questions to be thorough, it’s also important to remember to keep them simple and to the point. Your customers don’t want to waste time reading unvaluable information. A good example of this is the FAQs found on electrical component site Octopart.com.
4.Implement Structured Data
Businesses who want their website to stand out from the competition, get a higher average click-through rate, and become more attractive in the SERPs, then adding structured data to your FAQ page is a brilliant idea.
5.Grab Your Customers’ Attention with Pictures
Websites that contain pictures are far more appealing than those that only contain text. If you want to add more visual appeal to your FAQ page, then consider adding some well-designed images, illustrations, graphics, and videos to the page. Not only does adding pictures to your website help to break up text, but if done right, it can also improve customer comprehension.
Well-written FAQ pages have two main functions: to provide SEO content and as a sales tool. If your FAQ page isn’t working as well as you’d like, then why not try out some of our advice above?