Aside from managing and overseeing your organization, your business operation and your financials, you also have to take into consideration how to market your product or services and how to convert that into sales.

These days, marketing your brand to a targeted audience has become easier thanks to technology. Together with offline activities like leafletting, billboards, SMS marketing, and posters, you can take advantage of technology through digital or online marketing.

One of the most important things you can do is build a website to establish your online presence. Aside from different digital marketing campaigns such as social media marketing, email marketing, or influencer marketing, having a website can help your business reputation and credibility grow.

When building a website, SEO and the potential it brings to make your website work for you. It is considered essential in growing your business as well as your reputation. But what is SEO? How can it help your business grow? Is it worth giving it a try?

What is SEO?

Search Engine Optimization helps you grow your online presence through organic ways in search engine results. It allows your website to appear in search engines so customers can find your website easily. It lets your site stand out among the competition through the use of keywords and phrases relevant to your products or services.

SEO is an important tool to grow your brand online and is considered to be one of the most effective digital marketing strategies today.

How SEO Strategy Can Help Your Business Grow

Boosts your website traffic

When you start your own business, one of your main goals is to get more visibility –and one of the key things in achieving this goal is having an SEO-rich website.

Builds your credibility and trust

As your website becomes visible in search engines, it establishes brand authority. It builds your brand’s credibility and trust. However, this won’t happen overnight. You need patience and commitment to make this happen and you have to work hard for your brand’s authority.

Your goal in doing SEO is to build a strong foundation for your brand through trust and credibility. Having an effective and positive user experience will build your reputation over time.

Lead generation

About 5.6 billion people use Google every day to look for products or services they want to purchase or access. If your website is optimized correctly with the right keywords, it will be easier for you to rank in search engines and be seen by at least some of these people.

Typically, these people are already keen to buy or purchase, so when you appear as a result of a search, you are there at the right place and at the right time. SEO increases your chance of being seen by people at the right moment.

Long-lasting results

As SEO takes time to reach success and does not happen overnight, a lot of business owners and marketers lose patience and abandon their efforts.

However, even if SEO is a slow process, once you’ve gained momentum, you will be able to have visibility for months or even years. Unlike many traditional marketing efforts such as running ads, billboard placement or even spots on radios and television channels, SEO is not time-bound.

As a result, the more effort you put into your SEO, the more you’ll stand out among the competition for a longer period.

Increased engagement and conversion

Websites found on the tops spots of search engines get the most traffic. As this happens, you will have a better chance to engage with your customers efficiently and effectively. You can also add social media link buttons that will drive them to your social media channels.

When people want to engage further with your brand, they will have other options to reach you through these links. This will also help in deepening your relationship with your clients and establishing brand loyalty.

Cost-effective

Doing SEO for your business is probably one of the most cost-effective strategies for your marketing plan. Though it may still cost you, especially if you work with an SEO agency, it will save you money in the long run because of its long-lasting results.

You are also targeting users who are most likely to purchase a product or service online thus making your conversion rate relatively high.

Make site user-friendly

An effective SEO campaign is not just about keywords or phrases to make your website come up on top during a search. Search engines also look for the quality of a website and if your site is slow-loading and has a poor-looking interface, most probably it will not be shown to users.

As you make your site easier for these search engines to navigate, you make your website more user-friendly. Doing this will not only allow search engines to crawl your site but it will be easier for users to navigate it as well.

If your site is easy to navigate, it will enhance your positive user experience (UX) which is an essential element for a website’s success.

Add value to your brand

As you build your website through SEO and as more people start to trust your business, your brand value also increases. Brand value is an essential part of any business and SEO lets you increase your brand value without an increase in cost.

Building a brand value allows you to get more customers in your target industry. Unlike other marketing strategies that are notably expensive in boosting your brand value, SEO does not require a huge investment.

Final thoughts

Organic search is an essential part of making your online presence known. It is not enough to have a website –you need to make sure people find it too, and SEO can help you do exactly that. If you devote effort, patience and hard work to learning the latest SEO trends, your brand will definitely benefit and grow as a result.

**About the Author: John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia– and Softvire New Zealand.