By regularly checking out how your site is performing, where it lacks, where it lags, and what visitors respond to, you can optimize your shop as you go. Not only does that make the experience more pleasurable for online shoppers, it also improves your brand reputation and your profit margins. It might take the help of a professional to fix the problems that you come across during your scheduled check-ins, but it’s up to you to check the areas that deserve the most attention.

How does your website look? That’s the first thing to review. Does it have a responsive design? In other words, make sure your e-commerce store works the same for shoppers on mobile devices, tablets, and computers. It doesn’t have to look the same across all devices, although the aesthetics of the layout should have cohesion. The store, from browsing to checkout, has to function the same way.

Aside from that, check to ensure that none of the design appears messy, disorganized, or awkward. Can you display your merchandise in a more pleasing way? Paying attention to what your competitors do can help you, as well. From there, it’s vital to view analytics revealing how visitors respond to what you’ve optimized. For more tips on how and why to optimize your web shop, take a peek at the following infographic. It details all the ways you’ll benefit from improving your site.