And one of the best ways to do the same is figuring out what other companies are doing and what works best and what doesn’t.
While some companies take advantage of smart and new technologies to promote their brand, others focus on putting a new spin on old values. Either way, their marketing success stories are a great source of new content marketing ideas for your own brand.
Here are some examples of how the pros do it:
Rolex: Refurbish the Classics
Rolex could go for ages without any hurdles because the premium image it has built for itself is based on reliability and being classic. Despite the unique challenge of creating a fresh content marketing strategy for such an old-fashioned brand, Rolex excelled in every aspect.
These timeless brand posts content with a highly curated feel while keeping their videos, photography, and editorial work extremely sleek and minimalist.
Strategy Point: The ultimate lesson that you can learn from Rolex is to go for quality over quantity.
Coca-Cola: Both Universal and Personal Experience are Important
Nothing can match the soothing feeling of the first sip of a chilled coke on a hot day! If you just take the famous “Share-a-Coke” campaign into consideration, then you’ll understand why Coke was successful in letting every customer who picked up a can feel extremely special.
The secret? All Coca-Cola did was print individual names on their cans and bottles, helping people around the world identify with the brand. Coke took a basic shared experience that almost every customer has with its product and then made it shareable.
Strategy Point: Personalize your content while creating a unique and shareable experience and connect with your audience immediately.
Nike: Offering Great Customer Service through Social Media
Nike has made it clear that they’re open and ready to answer customer inquiries at any time. A quick glance at Nike’s official Twitter account will show you the real meaning of company-customer interaction. Their tweets and replies clearly indicate that they are super-quick to respond to people.
Nike’s phrases like “give a shout if you need anything else” really makes a difference. That kind of language from any brand makes them seem much more approachable and friendly.
Strategy Point: A dedicated customer service account for your brand on social media with interactive and unique content could be a great model for your business.
Denny’s: Be Cool!
When it comes to really entertaining content, Denny’s makes it to the top of the list. The brand’s Tumblr blog is a bag of mixed content, from the clever to the completely weird. And Denny’s makes sure that everything on the blog matches its brand and image.
The brand has always been successful in holding a consistent voice, regardless of whether the topic relates to a ridiculous pun or peculiar tips for finding out alternative approaches to use pancakes.
Strategy Point: Identify your audience and create content that matches the voice and the platform where you are going to post it.
A Final Word
To sum up, here’s a list of some of the most significant lessons you can learn from these top-notch brands rocking content marketing.
Create shareable content
Make your content unique
Tell a story that people find realistic
Try to personalize the experiences whenever you can
Make your content adaptable to different platforms
**About the Author: Joseph Payne is the marketing manager at CouponsMonk, a deals and discounts provider company. He is passionate about money savings, investment, and finances. In addition, Joseph also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.