As consumers, we appreciate products that live up to, or even exceed, our expectations. The same goes for websites: online business owners are responsible for delivering a product that meets predetermined requirements. When customers experience a site that is full of errors and not functioning properly, your business will ultimately pay the price. In fact, a survey conducted by Rackspace claimed 45% of shoppers said they abandoned a purchase due…

If you’re reading this, you probably already know that a fast website is more than just a good idea. In today’s world of lightening-fast internet speeds and website optimization – performance is a necessity. It’s hard to argue with the facts: A 2015 survey, conducted by Rackspace, found that poor website performance caused 45% of shoppers to abandon a purchase. When Marissa Mayer was Google VP, she ran an experiment…

Team Testomato is always on the hunt for interesting industry news and cool tools from around the web. Here’s another team roundup of our favorite finds from last month. As some of you might already know, we’re planning to redesign Testomato’s dashboard soon, and as a result, a lot of our recent reads have been focused on UX and design. Reading is for more than staying informed about your industry, it’s also…

It’s crucial for website response to be as fast as possible, in order to keep the short attention span of today’s website visitors. Slow websites are frustrating for users and often end up deterring them from future visits. In fact, according to a 2009 Akamai study, 57% of users will abandon a page that takes longer than 3 seconds to load. And since Google considers site speed as a ranking…