Why Should Your eCommerce Site Be Optimized?

Anyone who owns a site on the internet knows that routine maintenance is just part of the job, but if you own an e-commerce site, routine reviews are a crucial aspect of upkeep, as well. 

One of the most important parts of a strong SEO strategy is being able to make the connection between the changes that occur on your website in relation to the amount of organic visits to your website. In a perfect world, the things we fixed on web pages would always stay fixed. Unfortunately, this is easier said than done, especially when it comes to search engine optimization and the many factors that can affect your search performance. Regularly monitoring changes on your site can help you isolate some of these factors, verify fixes stay in place, and help you steer…