eCommerce has grown at an unprecedented rate. This growth can be attributed to many factors, including the proliferation of mobile devices and the increasing popularity of online shopping.
But have you ever wondered why other eCommerce businesses seem to be doing better than yours? The answer may lie in their website monitoring practices.
Website monitoring is the process of checking a website for availability and performance. This can be done manually, using tools like ping and traceroute, or automatically, using a monitoring service like Testomato.
Yes, most business owners know it’s important to keep an eye on their website traffic and performance, but many don’t realize the full extent of what website monitoring can do for them.
In this blog, we’re going to discuss some of the main benefits of website monitoring and how it can help your business.
1. Monitoring Website Uptime
The first and most obvious benefit of website monitoring is that it can help you keep track of your website’s uptime. Why is this important? Because if your website is down, your customers can’t buy from you.
Imagine a customer visiting your website only to find that it’s down? Not only would that customer be frustrated, but they would also likely never return to your site.
Server outages, DDoS attacks, and code errors are a few things that can cause your website to go down. By monitoring your website, you can be alerted as soon as your site goes down so you can take immediate action to fix the problem.
2. Improve Website Performance
Unlike a normal physical store, your eCommerce website is open 24/7, making it more important to keep an eye on its performance. Website monitoring tools can help you stay on top of your site’s performance by tracking page load times and error rates.
For example, if your site is loading slowly, you can investigate the cause and take steps to improve its speed. Making small tweaks to your website’s performance can greatly impact your bottom line.
3. Increased Sales and Conversions
You can identify issues preventing visitors from converting into customers using monitoring tools. Let’s say there are errors on your checkout page; this could be causing potential customers to abandon their purchase.
This is also often referred to as cart abandonment. And this is a huge problem for eCommerce businesses. According to Baymard Institute, the average cart abandonment rate is around 69%.
If you can identify and fix the issues causing visitors to abandon their purchases, you can see a significant increase in your sales and conversions.
4. Improved Search Engine Rankings
Advanced website monitoring services can help you track essential factors that affect your search engine rankings. It’s like a domino effect. Your position in the search results can have a big impact on your traffic and sales.
Monitoring tools ensure that your content, like product pages, blog posts, and product videos, is properly indexed by search engines.
If you notice that your rankings are slipping, you can take action to improve them. This might involve optimizing your website for certain keywords or improving your site’s structure.
5. Receive Timely Notifications
You received a message from a customer that your website is down. Your heart sinks as you frantically try to figure out what went wrong. Was it a server issue? A hacker? Or something else entirely? Trying to find out the cause of a website outage is like finding a needle in a haystack.
That’s where website monitoring services come in. Instead of waiting for someone to report the issue, it sends you real-time notifications as soon as something goes wrong and shows you exactly where the problem is.
In other words, website monitoring services are like your own personal early-warning system for website outages- and they could save you a lot of time, money, and headaches in the long run.
6. Early Detection of Security Breaches
A security breach can have serious consequences, including financial loss, damage to your reputation, and even legal trouble. A good website monitoring service will keep an eye on your site 24/7, looking for any signs of a security breach.
It is crucial to monitor your eCommerce website for changes, such as new files or code, so you can quickly identify any suspicious activity. This can be especially important if your site holds sensitive customer data.
7. Improved Customer Satisfaction
You can give your customers the greatest possible experience by ensuring that your site is constantly up and running properly, resulting in increased repeat business and positive online reviews.
Customers must be able to easily browse these products, add them to their shopping carts, and check out. Customers will likely move to your competitor if your website has issues, such as poor loading times, broken pages, or inaccurate pricing.
Website owners are often so busy setting up, designing, and populating their sites. One thing that is often overlooked is website monitoring. Monitoring your website is essential to the success of your business.
Testomato is the perfect solution for your eCommerce website if you want to ensure your website is always performing at its best. You can easily set up complex tests in seconds and be alerted immediately if something goes wrong. With its real-time monitoring, you can rest assured that your business won’t lose customers due to unexpected website issues.