[guest post by Carol Williams]
It’s clear that great content is what can set your website apart from the masses and deliver your message into the hearts and minds of your target audience. Websites are successful mainly because of their content.

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Website performance testing is – or should be – a very important part of running an online business. A website that doesn’t work properly results in unhappy customers and, potentially, lost sales. Monitoring your website for errors and uptime/downtime is an essential first step to improving your online presence. Tracking Load Time and Uptime If you do nothing else, you should at least track load time and uptime. Why? Because it’s not uncommon to see a surprising amount of downtime on a website, according to Garrett Perks, the Founder and Creative Director of EvenVision, a web development and digital marketing firm. “This can be…