Last week, Bones told you about the importance of keeping things simple and including a call to action.

[guest post by Kate Bones]

If you managed to direct traffic to your landing page, but still aren’t seeing the boost in conversion rate you expected, you need to rethink your strategy.

When it comes to ranking your website, Google has very strict rules that are tricky to follow and often complicated.

SEO company Backlinko recently conducted a very extensive study of over 1 million Google search results to figure out exactly what Google wants — and how it decides which websites rank best.

When it comes to online shopping, nothing says “happy customers” better than a fast website. In fact, one in four visitors will abandon a site if it takes more than 4 seconds to load – a sure way to lose potential sales and the chance to grow.

If you’re still unsure of what SEO can do for your website, here’s a clue: According to an article in Forbes magazine, “on some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.”

[guest post by Monique Craig]

Getting traffic to your website is one thing, but getting those visitors to stay with your website long enough to convert into subscribers or purchasers is quite another.