November 20, 2017 by Diana Bocco

Article Marketing Tips That Should Not Go Overlooked

Writing an effective article and posting it is not enough. In order to increase the ranking of your site and enable your content to reach its target audience, it’s essential that you also spend time marketing and promoting your work.

Article Marketing Tips That Should Not Go Overlooked

Before getting into the details, let’s first scrutinize what article marketing is:

Article marketing:

Article marketing is one of the most popular ways to draw traffic to a site, as well as increase ratings and bring new eyes to a website.


• The purpose of article marketing is to increase traffic to a site.

• Increasing traffic directly increases the overall ranking of the site.

• Increased ranking again guarantees that more people will see the site.

Do you need an article marketer to help you achieve all that?

The answer to this question is indeed very simple.

Basically, article marketers are hired by companies looking for someone who can boost their business. Article marketers can produce content specific to the needs of the company so that it can flourish.

Why is article marketing important?

1- Exposure

Article writing enables you to cater to a wide range of audience and, just on the basis of your post, connect to hundreds (hopefully thousands) of people.

2- Long-lasting appeal

Article marketing is not meant to be used for short-term promotion goals. Rather, it provides you with the opportunity to plan something that can have a huge impact on your visibility in a long run. Therefore, it can help push forward the company’s growth and promote your business.

If you’re ready to get started, here are some article marketing tips to get you going:

  • Find specific keywords

Keywords play a major role in where your content will be ranked. Search engine optimization revolves around keywords. Finding the right keyword is the best way to ensure that the content you’re going to write will be worthy of the company.

  • Be original

Duplicated content can get you penalized by Google and in the long run affect your visibility. For best results, stick to original content that has been optimized with keywords.

Keyword optimization is essential since when people search for anything, the content that appears on the screen is listed based on certain keywords.

  • Consider the length of the article

Nowadays, everyone is too busy to read long pieces posted on websites. The typical online reader just skims and then moves on. In order to target the right audience, it is very much essential that you keep a careful eye on the length of the articles you publish on your site.

Keep things short and simple whenever possible. Also, use bullets point and bold important ideas so that they can easily grab the reader’s attention. And to help readers stay focused on your work, make sure the opening statement is captivating enough to hook the audience.

Article marketing is one of the best ways to help online businesses flourish. Following these tips will help you produce quality content which can directly help improve the ranking of your site.

** About the Author: Meesha has been working with writing challenged clients for over three years. She provides ghost writing and ghost editing service as well. She’s currently working with SmileTutor as a tuition teacher.

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