Although the actual formula Google uses is a secret, research shows that there are a few things you can do to improve your presence in the Google search results. This is known as SEO or search engine optimization.

Keep in mind that there is nothing like quick schemes or guarantees for getting fast results. If someone or an agency is promising to give you quick results, then the person or SEO agency probably wants to scam you.

Here are 6 ways to boost your search rank:

Use appropriate keywords

Appropriate keywords refer to those words you think a potential client or customer will likely put in the search engine when researching about your topic. Successful digital marketing executives put a lot of energy into their keyword phrase in order to improve their site ranking.

Ensure your keyword phrase is appearing in your content, preferably in the first or second paragraph. You need to humanize your post, so use the words humans will search for when choosing keywords.

If you need help, check ‘Google Trends’ to find out keyword phrases that are gradually gaining popularity. It is important to stick to one keyword phrase per page — do not put a bunch of unrelated and random content together or you’ll end up being penalized by Google.

Another important factor Google looks for is the keyword density (the number of times the keyword appears). To comply with this, always ensure you use natural phrasing. There’s no point trying to trick the search engines by making text ‘invisible’ or repeating the same word over and over again.

Not only is this a bad idea, but such activity can be enough to get your website banned.

Analyze penalties

After understanding your search ranking, the next would be to set up tracking, diagnosing and fixing of your current penalties. Take time to examine your site, especially with regards to your SEO Services, and identify if there is any penalties in effect. This is an important step because there is no point in building or promoting links of an unhealthy website.

Make people click on your website

Although regular blogging can attract traffic and thereby boost your search rank, you don’t have to stop there. Work on your keywords, create a multimedia experience for visitors, and always offer valuable content.

There are many ways to make people click through to your website. Super digital marketers use various methods and strategies, such as:

  • Videos

  • Guides

  • eBooks

  • infographics

  • webinars

  • checklists

  • email series

  • podcasts

  • comics etc

Always avoid duplicate content, as it can destroy your ranking. You can check content to make sure it’s not duplicated with tools such as Screaming Frog, Site Liner and Copyscape. You will be doing your website a great favor by posting quality content that is relevant, useful and original.

Help people re-find your site

Always tell potential and existing clients what you would like them to do. In most cases, what your audience needs is a simple direction, so you need to interact with them by telling them what to do and how to do it.

A quick search on the most clickable words on the internet shows that they have one central thing in common: they are filled with ‘call-to-action’ phrases. You need to use phrases and words like ‘re-tweet, like, follow, check out’ etc to inspire people to engage with your website and your social media pages. Tell them what you would like them to do and never leave shares, conversions or clicks to chance.

Also, whenever you want viewers to do something, make sure you are using concise, clear directives. People need a reason why they should click. When you are connecting with your clients or customers, don’t just sell to them, but instead help them. The content you are sharing on social media should address a problem by providing quality solutions. This is the only thing that will encourage people to click through to your website.

Pay attention to hyperlinks

You need to master the art of linking your website to authority sites by making your content relevant and useful. This will increase the relevance of your site, improve SEO ranking. and make sure search engines like Google and Yahoo like you.

Make sure your website is mobile friendly

Since April 2015, Google has been penalizing sites that are not mobile friendly by minimizing their search engine ranking. Today, more than ever, people are accessing content through mobile devices. As a result, if your website is not optimized, it will affect conversion and user experience.

Research shows that about 77% of internet executives use their smart phones to research, and/ or market their products or services online. In addition, search directories like Yelp have discovered that about 55% of internet searches are from mobile devices. It is important to ensure your website complies with mobile devices, because the number of people accessing the internet with their mobile devices greatly surpasses the number that is using their desktop to do it.