If you want to gain traffic on your site, you have to be on top of your game.

Sites that are well-optimized are the ones that get more traffic, leads, and sales over time. Without SEO, users wouldn’t be able to find your site. As a result, all your hard work will be for nothing.

In this post, we’re going to share six SEO factors that will help boost your site’s ranking.

1. Content

Do you know what’s the number one driver of your search engine rankings? High-quality content.

High-quality content that’s made especially for your target users boosts traffic and enhances your site’s authority and relevance over time.

Therefore, it’s time to take your web writing skills up to the next level. For each page, identify and target a keyword phrase. Think about the particular keywords that a reader will search for a specific page.

Once you have your target keywords, repeat it a couple of times throughout the page. You can place it once or twice in the opening or closing paragraphs. Then, place it two to four times throughout the remaining of the content. Don’t forget to use header tags, italics, bold, and other tags that highlight these keywords.

Just don’t overdo it –at the end of the day, you still want your sentences and paragraphs to flow naturally.

Remember that you’re still writing for an audience and not just for the search engine. Never sacrifice great writing for the sake of online rankings.

2. Social media

It’s not just enough that you produce great content. People still need to find it online, so you have to be proactive with your efforts.

An excellent way to boost your site’s traffic is by using social media to promote your content.

For example, Twitter is great for short and tempting links. Google+ promotions help your site show up in search results, and is excellent if you’re a B2B niche. Meanwhile, if you’re in the B2C industry, you can go for more visual platforms like Pinterest and Instagram.

3. Loading speed

Google and other search engines take your site’s loading speed into consideration when it comes to indexing and ranking it.

When it comes to user experience, some users find it unacceptable if your site takes a couple of extra seconds to load.

There are a couple of ways to boost your page loading speed, including:

  • Optimize your image size
  • Minimize plug-ins
  • Minimize redirects
  • Check if your code is clean and streamlined
  • Use plug-in caching

Afterward, you can verify whether or not your page speed changed after the optimization via Google’s Speed Insights report.

4. Responsive design

It was back in April 2015 when Google first penalized sites that aren’t mobile-optimized by giving them lower rankings on search engines.

Because more and more users are consuming content via their mobile devices, having a site that isn’t mobile-optimized is going to significantly affect your conversions and user experience.

This is crucial, especially for B2B marketers. According to research, 77 percent of executives use their mobile phones to look for a product or service that’s related to their business.

But it’s not just the B2B industry. In fact, more than half of searches these days come from mobile devices. So if you haven’t made recent changes on your website for a while, it’s time to do so. Ensure that your website is mobile-optimized.

5. User experience

If users land on your site and they don’t like it, they’ll click away. Once they bounce, Google will think that your site isn’t relevant to their needs. If more and more people do this, over time it will become challenging to rank in search results.

However, if people click over to your site and stay there for a while, they will think that it’s relevant to their search.

According to Voy Media, a top Facebook advertising company, “You need to optimize everything ‒ from your titles, descriptions, and content. That way you can get more clicks, and deliver more value to users. That will help you boost your search engine rankings in the long run.”

6. Internal linking

So let’s assume that your site covers one or two industries and interests. Therefore, there’s a higher chance that all your articles, blog posts, and pages are related. If you can, link this content together.

For instance, if you’ve written a post about SEO, you can link it to an earlier post about content marketing, and vice versa.

Over to You

Boosting your rankings in SEO can’t be done in the blink of an eye. It needs consistency and long-term investment. But you can still boost your website’s ranking on Google by making a couple of adjustments.