Other than doing their part, different individuals on the project need to send the information of their performance, their feedback and their comments back into the mainframe. All of this needs to be organized into the most efficient system possible in order to become a systemic boost to your campaign. However, organizing communication on a major project is simple only on paper. In truth, it requires a complex execution. Fortunately, with these several hacks, you can get it out of the way in no time.
1. Find a great collaboration tool
The first thing you need is a reliable collaboration tool, seeing as how it will give you an opportunity to communicate on major projects, which is what you need the most. The ability to make schedules, assign tasks, monitor progress, measure feedback, and archive conversations are just some of the advantages of such a tool. Moreover, the amount of data that you can share in one file is limited on both social network chats, IM tools, and email services. In case of files that exceed the limit of 25 MB, which is fairly easy to imagine with video and audio files, you’ll need something more potent.
2. Communicate with the client
The next crucial step on this path is communicating with the client. A lot of marketers make a mistake believing that this only takes place in two stages: when you first make a deal and they express their desires and expectations and later when you deliver the results. The truth is that by the time they see the end result it might already be too late.
Generally speaking, the job of a successful SEO project is to create greater income for the client by optimizing their website, building links, improving rankings, driving traffic, and increasing conversions. However, the most important metric that you have to focus on is client happiness. This is why communication with the client every step of the way needs to be of utmost importance.
3. Choose adequate IM software
Some information needs to be exchanged rapidly, which is why you also need to have adequate IM software. This way, your employees can communicate directly, make groups and have a free and spontaneous flow of information every step of the way. Insist on tools that have both mobile and desktop versions, seeing as how different people in your employ may have different preferences. Perfect examples of this are Skype and Viber.
The only problem here lies in the fact that people also use these tools for private communication, which might complicate these things a bit. Also, if your employees use the dual-monitor system, they can keep working on their main screen while simultaneously communicating with other members of their team.
4. Reliability of infrastructure
The next thing you need to understand is that the infrastructure of your business in terms of logistics plays a pivotal role in overall communication. For instance, the speed of your broadband may make the exchange of files incredibly quick or incredibly slow. The responsiveness of your hardware also represents a form of communication.
Reliability also implies security, which is why some businesses prefer to invest in an intranet network. You need to explore all of your options before making a move.
5. Chance for anonymous feedback
Remember that as a team leader, you need to be the one coordinating between the developers, marketers, and clients. This is definitely not easy but if you can find a way to approach this topic from the position of authority, the end result might end up being substantially more impressive. In the world of SEO, being a leader implies an extensive knowledge of the field (from a technical standpoint) and the ability to see the big picture.
6. Prepare to work in stages
When it comes to SEO, you need to understand that different methods take different periods of time to complete. For instance, while buying links and article submissions take no time, guest blogging and competitions may take a while to give results. This means that you’ll have to, not only work but also report, in stages. Otherwise, you would have to wait for the end of the month or even quarter to see any kind of report.
As you can see, the first thing you need to do is make a list of as many forms of communication that you can think of. We’re talking about peer to peer, subordinate to superior, hardware to software and so on. Then, you need to consider the format of the conversation (visual, audio, text or file exchange) and try to resolve these issues one by one. Only then will you be able to say that you’re truly happy about the communication on your SEO project.
**About the Author: Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.