You might need to take a good look at what your customers are dealing with when they try to browse.
When people have a positive shopping experience on your site, they are more likely to refer your business to their peers! On the flip side, if your customers struggle with site errors like slow page loading, unresponsive elements, and more, they are bound to click away and find someplace else to take their business. No entrepreneur wants to experience that.
To address this, you need to assess and improve your site by looking at user experience.
User experience (UX) for e-commerce involves creating a seamless, enjoyable experience for customers! That includes optimizing your site and removing any potential hurdles like clunky page elements or overly complicated forms.
Ready to figure out how to improve your e-commerce site? This resource from Asia Premier One Source goes over five general UX guidelines that’ll help take your online storefront from good to better.