Whether you’re a blogger with a growing audience, an artist or photographer hoping to make a little spare money by selling your art online, or simply designing an online portfolio to show potential employers, having a well-designed and fully functional website is now vital. While website technology has changed, the key essentials remain the same. Here’s how to ensure that your website is as good as it can possibly be, and ensure that your online presence is not marred by amateurism.

1.   Know Your Goals

Not every website is a business website, and not every website is there to generate an income. However, every website needs to have a purpose. That purpose will require functionality to meet the intent that it has been designed for. Make sure that you have measurable goals to aim for. Whether that’s a sale or simply increased traffic, having goals focuses you on getting the right website for your needs.

2.   Be Mobile

You need to make certain that your website is as easy to view on a mobile phone as it is on a desktop. Mobile browsing is the fastest growing area of internet use, and if your website is not optimized for appearance and navigation on a smartphone, then you are reducing its effectiveness. Make sure that employers can see your online portfolio easily no matter what device they might be using.

3.   Use the right software

Integrating suitable software options on your website has never been easier or more useful. With a huge range of already established software options, as well as listing such as the ones put out by DesignRush software developers available, you can tailor your software requirements to your needs. Make sure that your website is capable of doing exactly what it is intended for by ensuring that you have integrated the best software options that match your requirements.

4.   Update Regularly

While most people are now aware that content is the key to better online visibility, such content will need to be updated. If your blogging site has no regular installments, then it will quickly start to look outdated. Potential visitors will be more dismissive if there are long periods of inactivity on your web pages. Create a content calendar so that you have a clear awareness of when your site needs to be updated, and if you are selling online, ensure that you have up to date product descriptions and how-to guides.

5.   Get Social

If you have a website, then the chances are that you are looking for people to view it on a regular basis. Social media is not just being used by businesses to reach new audiences. Every website can benefit from integrated social media buttons that allow for easier sharing of your content. Social media platforms can also be used to promote your website, as well as reinforce your personal or professional brand.

A website in the modern age is easy to set up, but difficult to get right. Makes sure that you have the best chance of making an impact by ensuring that your website is easy to use, and works in the way that you need it to work. No matter your reasons for having your own website, making sure that it is as well-designed and professional as possible will go a long way to getting exactly what you need from your digital footprint.