This way, you will address the real issue with your content and your overall online presence, instead of just treating the symptoms. Other than that, you will also adopt the mindset of delivering quality to your audience, which will passively benefit you for as long as you’re in the industry. With that in mind, here are five tips to improve your Google rank through customer experience.
Mapping your content
The first thing you can do in order to improve your Google rank through customer experience is map your content. Put simply, this means that you need to make a simple table of content that will be linked to the headlines listed below. This helps with metadata of your content, as well, seeing as how these headlines need to be arranged properly. Needless to say, this directly leads to a better optimization of your content, seeing as how crawlers will have an easier time getting through the page, which also means that your page will get indexed much sooner. The same thing can take place across several pages of your content. This is the so-called interlinking, which improves your content’s discoverability.
Becoming more mobile-friendly
Google itself has openly admitted that their users are predominantly mobile. Since 2015, there are officially more people browsing the internet via mobile phones, while since last year, the number of people using Android to go online is greater than the one doing so through Windows. It was just a matter of time when this would reflect on the algorithm itself. One more thing getting affected by this is the so-called voice search SEO. Needless to say, the voice search feature is something that’s used by more than 41 percent of adults and 55 percent of teens on a daily basis. It goes without saying that the nature of this feature mandates that it’s used via a phone (in the greatest majority of cases).
Developing a branding strategy
With a branding strategy, you have a plan on how to deliver a consistent experience to your audience, instead of making a one-time effort to promote your business. This consists of brand positioning, name selection, sponsorship, and brand development, all of which are best left to professionals. The reason why it’s so incredibly hard to give actionable advice on the topic of composing a branding strategy is due to the fact that a brand development direction depends on A) objectives, B) industry and C) location of the business.
Regional influence on the course of your brand is sometimes so incredibly important that it’s worth hiring a local branding agency, instead of outsourcing to a distant partner. A company from Victoria, for instance, would do better with brand strategy Melbourne specialists, rather than those from Queensland or NSW.
Fixing broken links
It’s not a secret that broken links hurt your Google rank. The way in which they do so is fairly simple. First, the fact that they’re broken means that once a crawler requests access, they won’t be able to get it. In a scenario where there are several broken links at the same time, crawlers might start encountering dead ends wherever they turn. In other words, broken links cause a bad experience for users, crawlers and, therefore, the owner of the website themselves. Now, the reasons why links go broken are numerous. Sometimes, it’s the misspelled URL, at other times it’s the fact that the page has been moved or shut down. Either way, you need a reliable broken link checker on your side in order to deal with this particular issue.
Updating your old content
At the very end, just because a piece of content you’ve published is several years old, it doesn’t mean that it’s outdated or that it is no longer generating backlinks or attracting traffic. This is why updating it may boost your ranking by quite the margin. Reading your old piece of content and noticing grammar and spelling mistakes may help you fix them, thus preventing them from actively ruining the reputation of your business. Next, this move reminds Google that your old content may still be fresh (no matter how ironically this may sound). As a result, the freshness of your entire site will be improved.
From all the above-listed, it’s clear that boosting your Google rank through customer experience is not only possible but it is really the only 100 percent reliable way to do so. As you can see, this doesn’t even take that much of an effort and the returns are more than great.
**About the Author: Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.