Have you ever thought about it?
Designing a website for a business is a good thing but until and unless it becomes visible to users, it is of no use. So, it’s not only very important for you to design a good website but also to keep it visible to the audience you are targeting.
Implementing the right SEO tips and solutions can help you beat the challenges that your new website faces due to rapidly changing technology.
SEO is the most common way these days to get more users, generate more leads, boost sales and elevate business ROI. In this post, we’ve come up with a few SEO problems and their solutions that you could (and should) implement on your newly built website.
1. Design a roadmap for SEO success
SEO isn’t a one-step process. It requires a proper roadmap, strategy, time and workflow to succeed. As you might know already, search engine algorithms change regularly, so the tactics that worked last year will not work this year.
This means that SEO requires a long-term outlook and commitment. So, unless you have an idea and plan in mind for your website and what you want to achieve, your SEO will eventually stop working for you –no matter how pretty or well designed your website is.
Solution: A bit of dedication and the right knowledge will put you ahead of the competition. Even better, great SEO ideas and planning don’t require encyclopedic knowledge of code to be put into practice. It’s up to you how much research you do and which new trends you implement.
2. Keep an eye on keywords
Once you have an idea, a strategy, and a plan to make your new website successful, your next focus should be on keywords. You will never get great better results if you use the exact same keywords your competitors are using. It can lead Google to show your competitors’ keywords results first on the search engine if Google finds its content and keywords highly trending and not so high tail.
So, it’s important for you to run your SEO campaigns effectively from the keywords perspective too if you want better leads and higher ROI than your competitors.
Solution: Use a keyword research tool like “Google’s Keyword Planner” to identify differences in long tail and short tail keywords. In addition, knowing what the most trending keywords in the market are and which have a higher possibility to achieve better results can also help you rank your website higher on search engines.
3. High-quality link building maximizes positive results
Getting traffic to your new website will be quite tough if you don’t know what you’re doing. Internal link building is an important part of SEO — one that you should never miss out if you want traffic to your new website.
Using poor link building techniques is not only a waste of time but will also generate no results. So before you focus on anything else, make sure you are building high-quality internal links from the beginning.
Solution: To strengthen your link building, set up proper and easy navigation for your site. Carefully include title tags into your internal links, add breadcrumbs, and make proper use of rel=”no follow”.
4. Know your competitors
This is another quick and valuable SEO tip to analyze what your competitors are ranking for and how well they’re doing. If you don’t have any idea about your competitors, then search for some of your most important and targeted keywords and you’ll see some of the sites ranking at the top. Knowing your competitors and their web rankings doesn’t mean you should use the exact same techniques on your own website.
For example, just because your competitor is ranking well for some specific keywords doesn’t mean you should try and target the same keywords. The keywords you choose still have to be highly relevant to your site and targeted audience.
Solution: Use keyword tools to check a competitor’s domain. You should be able to quickly see what keywords your competitors are getting lots of traffic from and help that to improve your own traffic.
5. Fix duplicate content issues
One common SEO issue that should be tackled on every website is duplicate content. This is when there is more than one way to reach the same content on your site. There are so many CMSs out there that quickly access the same and repeated content via multiple URLs.
It might be a time-saving method for you to write the same content for different URLs –but for SEO purposes, it causes issues when search engines get confused and don’t know which one is the best version of the content to choose.
Solution: Thoroughly check out the indexed pages & crawl your website to find duplicate content. Or use canonical tags to help you fix the situation.
Once you start to work on the above SEO Tips, you should see a noticeable difference in your website’s position on search engines.
Want a significant rise in your organic traffic
Sit down, relax and spend some time re-evaluating your website after you’ve implemented a few of these SEO tips. Carefully check if things are better for your site or not. Ideally, you should see a significant rise in the organic traffic level of your site.
If you’re having issues understanding or implementing any of the above points, you can drop us a comment below!
Author Bio: James Silverwood is the digital marketing manager at seo company in saudi arabia. He helps clients grow their web visibility through all aspects of digital marketing.