If you don’t grow your website, sooner or later competition will run you out of business.

One of the best ways to grow your website is by analyzing it. When you know more about your site like how many visitors you’ve got in a month, the sources of those visitors, what’s your bounce rate, and so many other important information, then you can plan and execute the right strategy based on the data collected.

Analyzing websites requires a good analytics tool, and there are only a few who can match Google Analytics. Launched in 2005, Google Analytics has since transformed into one of the most-used analytics software in the world. 

What sets Google Analytics apart from its competitors is the simple fact that with all of its awesome features, it’s still totally free to use. Not many web analytics tools, if any, can say the same.

With that being said, using Google Analytics for the first time can be quite confusing. You’ll be overwhelmed with all the unusual terms and complicated settings. Despite all of the difficulty, we all need to start somewhere, right? 

Luckily for you, we’ve just crafted an infographic about a beginner’s guide to Google Analytics. The infographic contains 4 essential things that you need to pay attention to before using the analytics tool, which include:

  1. What kind of data does Google Analytics collect? 
  2. The step by step guide of setting up your Google Analytics account
  3. Understanding Google Analytics dashboard
  4. The meaning of some of its most important metrics.

Enough with the pep talk, if you want to know more about Google Analytics, just scroll down below!