Search engine optimization or SEO is a key factor for the success of any company that wants to have an internet presence. It is one of the most important aspects of digital marketing.
Appearing in the top rankings of Google search results will bring you potential customers interested in your products or services and it will also ensure that your active customers are well updated and informed about your services. Since the world is moving from in-office to digital form of business, this is one of the vital factors of the businesses nowadays.
To achieve this, there are certain techniques that, if well used, can make you appear in the first positions of the searches — quite fruitful for your business and its reach both simultaneously.
Here are the 10 basic SEO tips for good search engine positioning.
1. Think carefully about the title of each page
Both the reader –who will often decide whether or not to visit your page only by the title– as well as the search engines, consider this aspect the most important part of a page.
Have you noticed that in any search, in the first results, the title of the displayed pages matches that search? Give it a try and you will see how important it is. Therefore, if you are interested in appearing for a specific term, use that term in the title, you will earn with this mere step. When writing the title, be brief –Google only shows 65 characters.
Use your keywords at the beginning, as this will give them more weight. However, always remember –you write the title to be read by people, so it should be descriptive and capture the user’s attention.
2. Choose a short, descriptive, and easy to pronounce/remember domain
The choice of domain is also an important point at the level of positioning. If we have a domain that matches a search in which we want to appear, we have a lot of ground gained. If it matches exactly and our website is relevant, we will easily appear on the first page of results.
You should also not choose a name that is too long or difficult to remember, as direct visits are also important. As for the extension, .com is considered the best, followed by .net and .org. On the other hand, if your business activity is intended solely for a particular country, for example, India, choosing a .in domain would be as valid (or even better) than the .com for this territory.
The age of the domain is also a factor that is taken into account, although I would not consider it of vital importance. The longer the domain has been registered, the more serious search engines will take it, and therefore they will position it better. You can buy a domain that is a few years old or you can let your age. Domains, like good wine, get better with age.
3. Use friendly URLs
Confusing URLs will always get fewer clicks.
… isn’t a URL like https://www.tabscap.com/blog/10-copywriting-mistakes-that-can-puncture-a-hole-in-your-digital-boat better than www.tabscap.com/news/457$%page4scxR8gf34?
In the former, both the user and the search engine can understand what the article is talking about, while this is not the case in the latter.
Also, using friendly URLs will allow you to maintain a web structure that will be clear to everyone. Of course, having the keywords for which we want to position ourselves in the URL will help us climb positions.
4. Add a description to each page
Much like what happens with titles, the descriptions of each page are displayed in the search results, giving the user an idea of what they can find if they click on our link. Google and the rest of the search engines also give great importance to this aspect, so it is essential to have good descriptions on each of our pages.
The descriptions must be short (160-180 characters) but must contain the keywords for which we want to appear. Use these words at the beginning of the description to give it more relevance. You can even repeat them once (not more) in the same description.
5. Create a sitemap and send it to Google’s Webmaster Tools
Create a sitemap to facilitate the work of both users and search engine robots, which visit your website periodically to index pages or new content. A good map structure will ensure that the indexing of the internal pages is done correctly.
To speed up this process, it is highly recommended to use Google’s Webmaster Tools and submit your sitemap so that Google can get a more precise idea of the structure that you want your website to have.
6. Get external links and make them talk about you
A few years ago, getting links pointing to your website was a heavy but relatively easy task. Each link was like a vote for your website. Some links were more valuable than others, but basically, the more links you had, the more relevance your site gained, so registering in all possible directories or exchanging links with more people was a fairly effective method. Now things have changed.
Today, Google, in its eagerness to show the best possible results, has improved its algorithm making these practices no longer effective. From now on and in the future, the natural links, the links that come from websites in our same sector or the links that arise from social networks where we have a certain presence will be rewarded. Therefore, the strategy to follow is to write good articles, share or promote yourself on social networks to create a certain activity, or get some digital media to talk about you and of course link your website. Use Twitter and Facebook to forward your posts.
7. Link your pages internally
The internal structure of a website is very important. For this, you will have created your sitemap and you will be using friendly URLs. However, you can still do more to tell search engines which terms and which pages are really important.
Every time you have the opportunity to link to any of your pages from an article or product description, do so. Use the keyword you want to indicate that the page the link points to is talking about that topic. External links do not “add up” as much as internal links, but they have their value and are worth using.
Another reason to use internal links is that, while the user is visiting your pages through the links, the longer they will be on your website, the more conversion possibilities are there, as well as both statistics and positioning will improve considerably.
8. Use your keywords in articles or product or service descriptions
Use your keywords throughout the text with a density of approximately 5%. Try to use the keywords at the beginning of the article or page, at the beginning of the paragraph, or the beginning of the sentences, since it counts much more than if you do it at the end.
You should not repeat the keywords constantly, which would confuse the reader, and Google would penalize you. If you have to repeat the same concept, use synonyms, search engines understand the meaning of words and like people; they appreciate the use of synonyms.
9. Use bold, italics, and underlines in texts
To highlight the keywords on each page, you must use the different options that we have. Bold, italic, underlined, the “alt” attribute of the images, the headings h1, h2, h3, links … Using them, we not only tell the reader what we consider important, but we are also pointing out to Google that we highlight these terms above of the others, giving them more relevance in the global computation.
However, it is also important to use them in moderation. These should be used to highlight important points and make navigation easier for the user.
10. Work and write for humans
All the above tips are valid, but you must not forget that SEO is a science in constant evolution, just like search engines, which increasingly show the best results, getting very close to what the user is looking for. A good example of this is the new changes in Google’s algorithms.
With this outlook, logic invites us to think that the best thing is to dedicate ourselves to writing good articles, always giving a good service to our clients, and trying to offer what users demand, at all times, above everything else.
The indiscriminate or incorrect use of SEO techniques always lead to penalties or “bans” that will make us lose a large part or all of our presence in search engines, so it is better to do things right and as I said before, always thinking that we work for people and not exclusively for search engines.
**About the Author: Content writer Garima Aggarwal believes that the simplest words can truly change how people view and understand a business. Aggarwal has a journalist background and is passionate about topics related to lifestyle, health, and content marketing.